Joy Aboderin Joy Aboderin

Abi, Nigeria

My styling consultation was incredibly beneficial, providing valuable insights and practical advice.

Joy offered invaluable guidance on selecting clothes that complement my body type and personal style, making choosing outfits that enhance my best features easier.

Insights into colour combinations and accessory choices were particularly useful, helping me improve my overall look with minimal effort.

My interaction with Joy was marked by professionalism and engagement, creating an enjoyable and productive experience.

She actively listened, was patient, and was friendly.

Her wealth of knowledge and attention to detail provided me with tailor-made advice, which left me feeling empowered to implement the advice provided.

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Joy Aboderin Joy Aboderin

Millicent, London

I had the pleasure of working with Joy twice this year.

My most recent shopping experience was in Selfridges, London.

I needed work & casual pieces for this season and Joy did not disappoint.

I absolutely love my new clothes and look forward to my next shop.

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Joy Aboderin Joy Aboderin

Susan, Surrey

Joy helped me to rediscover my sense of style. I hadn’t shopped since before covid, and was in need of help to find new work/casual & holiday clothes. She picked out some beautiful pieces that I would never have considered for myself, many of them showing my legs which to my surprise, really flattered me.

Joy makes you feel special. I felt self conscious about a couple of scars and she made me feel totally at ease. I don’t even mind showing them as the clothes complemented me so much. She was a real tonic and I feel so much more confident in my style now. Thanks very much Joy! ❤️

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Joy Aboderin Joy Aboderin

Sarah, London

Every step of this experience was FABULOUS.

Joy is extremely gifted in what she does, excellent communication, great listener, very good at making you feel comfortable and is spot on with her styling.

I was taught how to identify my colours and dress for my body shape all explained in a way that was easy to understand.

I literally loved every outfit she selected for me and my husband can't stop complementing me and he also LOVES every piece Joy picked out.

I am definitely coming back for more and I'm gifting the Style package to my husband. Why didn't I do this sooner!??

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Joy Aboderin Joy Aboderin

Mirriam, London

“As a complete newbie to the personal styling experience, I was made to feel very comfortable. I felt my wardrobe challenges and objectives were listened to and understand fully. The wardrobe detox was fun and encouraged me to clear out all the items I had been holding on to, despite not wearing them for years. The personal styling process pushed me positively out of my comfort zone, whilst styling me in quality items that are in my comfort zone. Joy is a complete professional and is amazing at what she does. There were a few items that I didn’t buy on the day, and ended up purchasing similar items later…so she really knows her client’s needs. I’m looking forward to my next personal styling appointment.”

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Ellie McBride Ellie McBride

Karen, Kent

I asked Joy to help me with online shopping during lockdown as I wanted summer and loungewear that was smart and comfortable and easy to wear. She did an amazing job. Exceeded the brief with flair and creativity. She put her heart and soul in to it. I ended up buying all her suggestions! Will be coming back for more!

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Ellie McBride Ellie McBride

Rosemarie, Oxfordshire

“Joy has spent 3 days Personal Shopping with me and has been to my home twice. At times it feels as if you are shopping with a girl friend as Joy is very at ease with her clients. I do not waste money on clothes I will not wear. I have lots of colour and outfits which suit my figure. It has been a great investment for me and given me more confidence going forward.”

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Ellie McBride Ellie McBride

Stella, London

“I chose the Image Makeover service because I wanted to revamp my image. I was getting tired of my old look and I needed a confidence boost. I am very glad that I have had this service because it does exactly what it says and I feel more confident in myself. Joy really put me at ease and her attention to detail is very good. I would highly recommend this service.”

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Ellie McBride Ellie McBride

Lynn, Surrey

“I am absolutely delighted with the service that Joy provides. I felt I just needed a bit of an update with the way I looked and Joy hit the nail on the head completely. I feel more confident, put my outfits together in a slightly different way and feel so much more like the real me. It's amazing what a difference it has made. Also, Joy went Personal Shopping for me and I now have items in my wardrobe which I would never have picked myself.“

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Ellie McBride Ellie McBride

Monica, London

“Let me first of all say, that I'm so glad you enjoyed your time with us last Saturday - it was an awesome day which we are still talking about. Secondly, I also want to add that you have left such a great impact on our women: if you had been at our church on Sunday morning, everyone was saying to each other "Look I'm not wearing black today, I'm co-ordinated and wearing a bright colour" - we were all laughing with each other - it was really a sight to behold.“

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Ellie McBride Ellie McBride

Lucia, Middlesex

“Hello Joy I've been thinking of you over the weekend and wanted to let you know that I've been getting sooooooo many compliments at work.

Things like: You always look nice, You are the best dressed in the office, I love your dress your suit your coat your shoes etc.

It makes me feel so good... I truly feel like my Potential is now at its ultimate thanks to you.”

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Ellie McBride Ellie McBride

Lynn, Surrey

“Joy, it was a pleasure as always. I am delighted with my new clothes and am sorry I didn't think to mention that I am allergic to wool! Would have helped! Thanks to your advice I am able to buy clothes now which I know will suit me and I buy when I see them, rather than waiting for them to come in. It was fantastic having you do the shopping as my life is so hectic at the moment and I have absolutely no hesitation in recommending your service to anyone. Many thanks.”

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Ellie McBride Ellie McBride

Susan, Kent

“On the appointed day we went through my wardrobe, she took my measurements and gave an exposition on the colour and style of cloths that would fit my body shape. We then went shopping, where Joy tirelessly introduced me to different shops and styles of clothes. The result was a new wardrobe for work, outings, evening and casual wear. These days anywhere I go, people commend my outfit and foot-ware… If you are hopeless with style and need a new look Joy is the best for you!”

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Ellie McBride Ellie McBride

Lucia, Middlesex

“Joy, Thank you so much for my Personal Shopping Experience. I was very impressed with the amount of pre preparation work and effort you put into ensuring the clothes you chose for me were suitable. I am so happy when I go to my new wardrobe now to find I have a choice of so many items I feel good in and not just a few as before. It certainly has boosted my confidence and feed back so far is very positive. Thank you so much again it is a pleasure working with you. Here's to a new summer wardrobe!”

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Ellie McBride Ellie McBride

Lisa, London

“I really enjoyed my experience with Joy at Potential U. The initial Wardrobe Detox was fun but a little bit difficult saying goodbye to old clothes. The Personal Shopping we did to replace the items was terrific. Joy is very professional and treats each lady as an individual making them feel special picking clothes that suit that body shape. I love all my new clothes and look. I now know the difference between colours and styles which work for me and making the most of my appearance. I feel very happy and confident with my new clothes. They fit like a glove.”

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Ellie McBride Ellie McBride

Deidre, Guildford

“I was somewhat apprehensive about having a make-over because I felt it was an extravagant and self-indulgent thing to do, but I needn't have worried! Joy was kind, gentle and positive as she detoxed my wardrobe and explained what WOULD suit me. With a smaller wardrobe and some exciting new outfits, I now have the confidence to open my wardrobe and put together an outfit for any occasion, secure that I am wearing the right colours and shapes.”

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Ellie McBride Ellie McBride

Yana, London

“Joy was excellent in her approach to her work, pre shopping and being in touch with my needs for styling that was relevant to my personal style and the event I needed to attend. Joy was patient, encouraging and has a level of integrity that made me feel comfortable and at ease with my shopping experience. I would definitely ask Joy to style me again and will refer her services to others. She makes it look easy but for the first time, I wore the highest shoes ever that were so comfortable, this took skill knowledge and a driven passion to want to see someone look good and feel great. Thank you so much Joy. Yana Johnson MBE styled for my Investiture at Buckingham Palace.”

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Ellie McBride Ellie McBride

Zoe, Kent

“I wanted to look stylish and chic but just didn't know how to put clothes together. I would walk into a shop like Zara and walk straight out as I felt overwhelmed and old! Joy has completely transformed my wardrobe and taught me how to shop for clothes which suit me AND how to put different looks together. Joy is extremely professional and really does listen to your specific requirements. If you want to stop wasting money on clothes and build a fabulous wardrobe regardless of your budget I highly recommend you book Joy.”

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Ellie McBride Ellie McBride

Nicola, London

“Joy is extremely professional, experienced and knowledgeable. She is also very friendly and most importantly very diplomatic! She helped me to realise that some clothes were simply never going to look good on me, and it was time for them to go to better homes (or the bin!). The Colour Analysis was really interesting - and I discovered several new colours and combinations I hadn't considered before. The Wardrobe Detox, is a very thorough process - but so necessary! I now have a much more co-ordinated, wearable wardrobe - and have a list of items which I need to buy to make my wardrobe complete. I think she has also saved me from making future disastrous purchases - which is always a good thing for the bank balance!”

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Ellie McBride Ellie McBride

Joanna, London

“Wonderful - what more can I say - Joy totally got my style and took me to shops I had never been to before! Most importantly was the end price tag, which did not end up blowing the budget and means I can afford more Personal Shopping come the autumn! Thank you.”

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