Hi! I’m Joy

A Personal Stylist twice trained at The London College of Fashion & passionate about helping women elevate their style! 

After 13 years working as an accountant in the City, I became extremely frustrated working long hours and just feeling like ‘this can't be all there is to life’. 

In 2003, I had what I call my epiphany or come-to-myself moment, when God told me what to do. I began brainstorming my business idea with friends…starting a personal styling image consultancy. 

So I embarked on a personal styling course at the London College of Fashion & graduated in 2007, with flying colours. 

I  took a massive leap of faith, quit my job, sold my house & started Potential U!

My passion for fashion was ignited when I was a child. My mum was always well dressed, exuding confidence & taking care of herself. I saw the synergy between styling & looking after yourself as a woman and how it boosts your confidence. Which is my mission for every single woman I work with! 

I want you to feel totally confident in your own skin and to feel absolutely great, exactly as you are.  To dress well & feel incredible about yourself, inside and out. 

Helping women feel confident in their skin is my thing!

And I’d love to do the same for you. 

So if you’re ready to the next step, to elevate your style and fall in love with your wardrobe, here’s how we can work together!

Joy 

WAYS TO WORK TOGETHER

Joy is also a style, fashion and entrepreneurship lecturer and speaker.

She delivers engaging sold-out Style Masterclasses and workshops across the world.

She has worked with the likes of:

  • Google

  • BBC

  • ITV

  • Channel 4

  • Sky

  • Harvey Nichols

  • Selfridges

  • Harrods

  • Virgin

  • The Mayor of London office

  • City law firms and investment banks.

She has lectured at Goldsmiths University of London, ESR London, London College of Style and world-renowned London College of Fashion.

 Joy loves sharing her expertise and experience with the next generation of Stylists and entrepreneurs.

Giving back gives her a massive buzz and fills her heart.

She believes in the powerful words of Maya Angelo said, “when we learn, teach”.

She volunteers at Community Kitchen. A charity that feeds, supports and clothes the disadvantaged.

She also led a women’s charity for 3 years prior, called One London Sisterhood.

Joy is passionate about women and she believes we are all wonderfully made by God.