Ellie McBride Ellie McBride

Kate, London

“Joy is a very talented Personal Stylist! All the items she chose for me flatter my shape and highlight my best features. I have received nothing but compliments since I purchased my new wardrobe. Every woman needs to spend at least one afternoon with Joy to discover their own unique style; she definitely made this woman very happy.”

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Ellie McBride Ellie McBride

Susannah, London

“I feel so much more confident about the way I look and I feel absolutely fabulous in the clothes that Joy selected. I also feel like a whole new world of possibilities has opened up to me in terms of what I can wear. It is wonderful to be able to wear the kind of clothes that I have always really liked but I never thought suited me. What is great is that you can learn a lot from Joy - such as how to maximise your wardrobe by matching different pieces and using accessories. I have also learnt that if you select clothes well you don't necessarily have to spend a lot of money to achieve great results. My husband was also delighted - he was completely blown away! It's brilliant to see the reaction of people who know you well be absolutely gobsmacked at the way you look. I would definitely recommend this service!”

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Ellie McBride Ellie McBride

Natalie, London

“I recently received a promotion at work and desperately needed help with upgrading my work wardrobe. Joy agreed to help me, so we went shopping in the west-end at the end of the January sales.

My budget was limited, so we found some great bargains and Joy tirelessly went with me from shop to shop, while providing advice and tips on size, style, cut, fabric and colour.The result is that I got some great new outfits that really suited my personality.

If you need a new look, or just some good company and great advice on a shopping spree, Joy is your girl!” 

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Ellie McBride Ellie McBride

Edith, Kent

“Having just had my baby I didn't have the energy or time to go shopping. So I gave Joy some money to do some Personal Shopping for me without being specific about my requirements. To my surprise every single item she purchased for me fit perfectly and was beautiful. It was as if she knew exactly what I needed. Several weeks later I had a family do to attend and wore one of the items Joy purchased for me. I felt so happy and confident as I looked and felt great! From that day on I made a conscious decision to ask Joy to always shop for me because I love beautiful clothes and looking good, however with 5 children, a husband, my job and studying part time, I simply don't have the time or energy to shop for myself.”

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Ellie McBride Ellie McBride

Mena, Surrey

“I had Colour Analysis and was shocked to find that my favourite colours were too pale for me. Then I had a Wardrobe Detox. It was a painful experience to see my favourite outfits condemned. But going shopping with my stylist was a wonderful eye opening experience. I thoroughly enjoyed myself, it was fun to rediscover myself and look so good without having to lose weight. My husband is ever so grateful for the transformation and he did not mind me spending so much on my wardrobe change. I now get a lot of comments on how lovely and bright I look. “

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Ellie McBride Ellie McBride

Kate, Surrey

“Joy is such a delightful person to meet, let alone receive such valuable advice from. Now I know what colours and clothing shapes suit me my shopping will be much more focussed, which in turn will save me money, instead of those "impulse buys". With some careful shopping and wardrobe clearing I aim to no longer suffer the dread of opening my wardrobe and hating everything in it!”

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Ellie McBride Ellie McBride

Jackie, London

“I have colour in my wardrobe at last and what a difference. So many compliments too! I somehow was always drawn to dark colours (safe) but now I see a bright colour and I am not drawn in that direction. Joy was brilliant and showed me that you don’t need to lot of clothes you just need to know how to mix and match (something I was afraid of).”

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Ellie McBride Ellie McBride

Amanda, London

“Potential U makes shopping so easy! I usually don’t have the time or patience to buy clothes. Joy at Potential U knows exactly what will fit me and what will suit me. She also brings out items I would normally not dare to pick out and I absolutely love them!”

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Ellie McBride Ellie McBride

Alex, London

“Doing something for 'me' has been invaluable! In the past I did think carefully about what to wear for special occasions, but never put much thought into what I wore on a day to day basis. I now realise what you wear really makes a difference to your self-esteem and mood. I am NOT saving my nicer clothes for 'best' I am wearing nice clothes all the time – and I love it! Thanks to Potential U!”

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Ellie McBride Ellie McBride

Helen, London

“Her manner was extremely professional, attentive and reassuring. The Colour Analysis was particularly interesting and I could see made an immediate difference to how I looked. Having this knowledge and tools will certainly play a significant role in future shopping. Also, a greater knowledge of the fit and shape of clothes which suit me.The Personal Shopping area also enhanced the experience and made it far more pleasurable.

My overall experience was extremely positive and has made me feel more empowered about my style and more confident about pulling it off! And I love the clothes! Thank you.”

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Ellie McBride Ellie McBride

Honey, Surrey

“I found the body shape analysis was very informative! It gave me tips on how to dress for my body type which will allow me to pick clothes that suit me better. I had a lot of fun trying on all the clothes, and was extremely happy to come away with so much. I usually find it hard to find clothes that fit, and Potential U found things I would’ve never considered and now love.”

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Ellie McBride Ellie McBride

Kike, China, Asia.

“I was pleased to learn what colours and styles suit my body shape and height, and agree with most. My consultant (Joy) was confident in her expertise and absolute in her advice and assessments, which inspired my trust. I enjoyed detoxing my excessive wardrobe and was happy and relieved to put my refined and reduced clothes and shoes back in place! I'm excited about my imminent Personal Shopping for my capsule wardrobe.”

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Ellie McBride Ellie McBride

Victoria, London

“Excellent! I now have a wardrobe of clothes I can actually wear. It was very cathartic and feel inspired to ONLY purchase items which suit me, and I know what I have too many of, so will avoid impulse purchases! I really believe this will save me money in the long run!”

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Ellie McBride Ellie McBride

Emma, Watford

“It was great because it saved me time and money. Without the help of Potential U I would have spent too much time trying to find the right clothes and then would have made mistakes. I’m so happy with all my purchases and have received so many compliments.

I now feel more confident in what to select for my shape and think it was such value for money in the long term.”

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Ellie McBride Ellie McBride

Chi, Lagos, Nigeria

“Potential U was awesome. I thought Joy was very professional, enthusiastic, and careful with the client and paid a lot of attention to detail. I also thought she was patient and a good listener, which is important in her role and to help me get comfortable as a client in her space. Will definitely use her again and will be recommending Potential U to others.”

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Ellie McBride Ellie McBride

Anna, New Forest

“When I think of all the money I have wasted over the years in unworn clothes and time spent in changing rooms desperately trying to find something to wear. I reckon I have actually spent less this year on clothes than previous years!

Thank you for giving me back all the hours I used to waste on hopeless shopping trips. I not only have a streamlined and beautiful wardrobe, there are now shopping trips I look forward to and actually see as treats rather than chores.”

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Ellie McBride Ellie McBride

Zena, UAE

“I have found Joy a real gem. She is incredibly personable, caters to your specific needs and takes into account your personality when choosing items for you. She encourages you to push the envelope on your current style and step out of your comfort zone whilst ensuring you feel comfortable and confident in the styles you will not usually pick. She is very professional and has been a God send at such a busy time for me”

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Ellie McBride Ellie McBride

Felicia, London

“Joy did an amazing job, I felt like a new woman with the personal care and style she incorporated to really define my look. Everyone is still talking and commenting on some of my outfits she selected. Joy was really patient and attentive meeting to all my needs. She was very professional, selected things I wouldn’t have even looked at. Whilst on holiday I loved being the centre of attention each time I dressed up to go out. Thank you very much, I feel like a new woman!”

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Ellie McBride Ellie McBride

Chloe, London

“The colour analysis was super helpful and really gave me confidence in choosing brighter colours than I would normally wear and also in knowing what colours don’t suit me. The Body Shape Analysis was also useful in terms of knowing to look for outfits with more detail on the top and tops with more shape to them. It was great to be introduced to new colours and new brands of clothing.”

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Ellie McBride Ellie McBride

Lola, London

“Joy styled me for a black-tie event I was due to attend. I am usually quite conservative in the way that I dress but to Joy’s delight, I told her I was willing to go for something a little less ‘safe’. Joy selected some beautiful pieces and the final selection was very flattering especially judging by the amount of compliments I received on the night! Thank you Joy.”

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