Our philosophy

At Potential U, we feel that regardless of your budget, lifestyle or age, you deserve to look stylish and feel confident. We treat every client as an individual; listening to your requirements and recommending the best style consultation to meet your needs.

Director and senior stylist, Joy, is a qualified personal stylist from the London College of Fashion, and believes there are three keys to personal styling:

  • Getting to know you
  • Using the power of colour
  • Styling to suit your body shape and proportions

Getting to know you

The most important part of personal styling is, of course, you. Understanding your needs, lifestyle, budget, and personality is of paramount importance to us. Your clothes should be a reflection of who you are. All our consultations start with a personal profile questionnaire which gives us a better understanding of your needs and personality.

Using the power of colour

Wearing the right colours will make you look younger; make your skin glow; and make you feel vibrant. Wearing the wrong colours, on the other hand, can age you and drain your complexion. As your stylist we will select colours that best suit your eyes, hair and skin tone. To achieve a great new style, we advise you to have a Colour Analysis consultation before we go Personal Shopping.

Styling to suit your body shape and proportions

We all come in various shapes, sizes and proportions. In fact, our clients range from a size 6 to 24. In our experience we know it's not just your size that matters: understanding your body shape and proportions is key to achieving a flattering style that suits you.

Some of us are pear shaped; some petite; and some are athletic. So when you have a Wardrobe Detox we'll take your measurements so we can really understand your body shape and proportions. We'll then select clothes that flatter your body shape and enhance your assets, and importantly, minimise your quirky areas.

For the best results, we advise you to have a Wardrobe Detox consultation before we go
Personal Shopping


Our stylists are based in London but we will travel to wherever you are in the world to deliver your style consultation. Travel expenses will be claimed.

Over the years I have learned that what is important in a dress is the woman who is wearing it
Yves Saint Laurent